South of Fifth Condo Tower Comparison: What Sets Each Apart

South of Fifth Condo Tower Comparison: What Sets Each Apart

South of Fifth (SoFi) stands atop Miami Beach luxury, offering waterfront elegance, skyline views, and direct access to dining and culture. Here’s a breakdown of notable towers, including developers, architects, build years, and what makes each unique.


Icon South Beach

  • Year Built: 2004

  • Developer/Architect: Related Group with Sieger‑Suarez; designed by Philippe Starck
    Pros: Iconic Philippe Starck interiors; full-service amenities; prime bayfront location and marina access.
    Cons: Landmark status doesn’t always mean sky-high prices; still strong inventory availability.


Murano Grande

  • Year Built: 2003

  • Developer/Architect: Related Group with Sieger‑Suarez; interiors by Rockwell Group
    Pros: Three-tier design gives bay/sky views; resort-style amenities; spacious interiors.
    Cons: Larger footprint may offer less exclusivity.


Apogee South Beach

  • Year Built: 2007–2008

  • Developer/Architect: Related Group; Sieger‑Suarez; interiors by Yabu Pushelberg
    Pros: Huge expansive units (3–4 beds, 3,100–4,100 sq ft); ultra-private—just four per floor with flow-through layouts; smart home technology.
    Cons: Size and scale can feel more like a mansion than a tower.


One Ocean

  • Year Built: 2016

  • Developer/Architect: Related Group; architect Enrique Norten of TEN Arquitectos
    Pros: Boutique luxury with just 50 units; modern interiors; curated amenities; direct access to South Pointe Park.
    Cons: Limited amenities compared to larger towers; boutique nature may reduce options for resale.


Continuum (North & South Towers)

  • Year Built: North (~2008), South (~2010)

  • Developer/Architect: Continuum Company
    Pros: Dual towers with lush grounds, marina access, spa services, and hotel-like amenities; sweeping views.
    Cons: Larger scale and extensive grounds feel more communal.


Ocean House

  • Year Built: 2009

  • Developer/Architect: Matrix/Sieger‑Suarez

  • Pros: Quiet beachfront charm; often more affordable within the SoFi area.
    Cons: Limited amenities; older design and systems.


Murano at Portofino

  • Year Built: 2001

  • Developer/Architect: Portofino Group & Related Group; Sieger‑Suarez
    Pros: Elegant tiered design, private beach club, tennis, beautiful interiors.
    Cons: Pre-construction-era architecture—less modern amenities.


Portofino Tower

  • Year Built: 1997

  • Developer/Architect: Related Group/Sieger Suarez
    Pros: Established address, sometimes more accessible pricing.
    Cons: Dated style and limited services.


300 Collins

  • Year Built: 2017

  • Developer/Architect: JMH Development/Charles H. Benson & Associates
    Pros: Boutique feel and new.
    Cons: Not on the sand and views on lower floors.


Quick Comparison Table

Building Year Built Developer / Architect Pros Cons
Icon South Beach 2004  Related Group / Sieger-Suarez Iconic design, full amenities, location Marketable but not always expensive
Murano Grande 2003 Related Group / Sieger-Suarez Spacious, resort-style Less exclusive due to size
Apogee 2007–08 Related Group / Sieger-Suarez Huge units, private, tech-forward Scale can feel oversized
One Ocean 2016 Related Group / Norten Boutique, modern, access to South Pointe Park Smaller amenities set
Continuum 2008/10 Continuum Company Lush grounds, marina, full service Community feel, less intimate
Ocean House 2009 Related Group (early) Quiet, beachfront, often better pricing Outdated styling and fewer amenities
Murano at Portofino 2001 Related Group / Sieger-Suarez Elegant design, tennis, beach club Pre-modern finishes
Portofino Tower 1997 Related Group/Sieger Suarez Known presence, often cheaper Dated design, minimal services
300 Collins 2017 JMH Development/Charles H. Benson & Associates Boutique feel, entry pricing Less modern, limited amenities

Final Thoughts

  • Choose Icon South Beach for iconic design and full-service luxury with waterfront views.

  • Opt for Murano Grande for spacious, resort-style living that’s elegant yet more accessible.

  • Select Apogee if space and privacy are a priority—think flow-through floor plans and tech-forward homes.

  • Try One Ocean for modern, boutique-style living with walkable culture and green spaces.

  • Prefer Continuum if you desire resort-style amenities, water views, and South of Fifth prime location.

  • Go for Ocean House, Murano at Portofino, Portofino Tower, or 300 Collins if you value price and location over high-end modern amenities.